The Now! Body

Denise Austen, fitness video, Jane Fonda

“The Now! Body – A One Night, Life Changing, All-over Body Xtreme New Power Revolution” takes fitness culture to the extreme to draw attention to and make light of its tropes. Christina Weaver, Nathan Perry and Katie Jacobs examine the underlying ideas of instant gratification, body-image and self-improvement in Western culture. The Now! Body was an interactive installation which encouraged participation in a two hour fitness video, promising to entirely overhaul your physical health (implicitly failing to deliver this promise).

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