The Now! Body preparation

The Now! Body, Christina Weaver, Nathan Perry, Katie Jacobs, Fitness Videos, Jane Fonda, Denise Austen, Jillian Michaels

“The Now! Body – A One Night, Life Changing, All-over Body Xtreme New Power Revolution” takes fitness culture to the extreme to draw attention to and make light of its tropes. Christina Weaver, Nathan Perry and Katie Jacobs examine the underlying ideas of instant gratification, body-image and self-improvement in Western culture. The Now! Body was an interactive installation which encouraged participation in a two hour fitness video, promising to entirely overhaul your physical health (implicitly failing to deliver this promise).

Advertisements

http://thenowbody.tumblr.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s